Aug 19, 2026
Perplexity's India Bet Paid Off After Free Airtel Offer Ended
Perplexity's revenue in India rose roughly 60% after its free Airtel Pro promotion closed to new users, even as downloads fell sharply — a rare case of a freemium funnel actually converting. The story reveals how telecom bundling can seed a market with genuinely retained users, not just vanity downloads.
