E-Commerce
Jul 21, 2026
Iceland's Sowilo Raises Pre-Seed for AI Fashion Intel
Reykjavik-based Sowilo has closed a pre-seed round backed by Iceland's Kría fund, TGC Capital, and angel investors to expand Catecut — its AI platform that auto-generates product titles, descriptions, and metadata from fashion images. The startup is now live on the Shopify App Store and already serving jewellery and apparel retailers in the US.
AI
Startups
E-Commerce
Jul 20, 2026
Hamburg's Toern Pivots to AI Returns Management
After a strategic pivot, Hamburg-based startup Toern is now focused on AI-driven returns management for e-commerce. Founder Alena Schneck explains what drove the shift, how the team avoids building features nobody asked for, and what the latest funding round means for growth.
AI
E-Commerce
Startups
Jul 16, 2026
Whatnot Acquires AI Recommendation Startup Shaped
Livestream shopping platform Whatnot has acquired Shaped, a machine learning startup specializing in real-time recommendations and search. The deal is aimed at deepening personalization and improving product discovery as Whatnot pushes into new categories.
AI
E-Commerce
Acquisitions